I work where business strategy, marketing, growth and creative thinking meet.
Business strategy · Marketing & brand leadership · Creative practice
Strategy and communication in one coherent direction.
01 / Perspective
I work where business strategy, marketing, growth and creative thinking meet. I help businesses understand where they are, identify what may be limiting their progress, and turn complexity into clear strategic direction and practical action.
Across different markets, business models and stages of growth, my work connects strategy, communication and implementation. The starting point is understanding the business, not deciding what to produce next.
Selected case studies
From industrial B2B and international market entry to fashion and hospitality. Six projects showing how strategic decisions become brands, digital ecosystems and measurable work.
Not An Agency
Strategic repositioning through positioning, values, personality, personas, tone of voice and a complete Brand Identity System. The strategy carried through to creative direction, photography, video, campaigns, social media and e-commerce imagery so that image and communication worked as one brand system.
Project led by Marianthi Kreatsoula through Not An Agency.
Not An Agency
Long-term stewardship of the brand’s overall image and communication direction, with experience-led positioning around calm, aesthetics, nature and the personal hospitality experience. Not An Agency leads creative direction and photography/video production, from core shoots and seasonal campaigns to everyday digital content.
Project led by Marianthi Kreatsoula through Not An Agency.
Strategic direction of the account across B2B and B2C, connecting brand strategy, customer acquisition, paid media, email marketing and the digital ecosystem. The project also included leadership of four websites: one B2C e-shop and three B2B properties for Greece, Turkey and France.
Project led by Marianthi Kreatsoula during her tenure at DayOne Growth Igniters.
PDPAOLA’s entry into the Greek market and the development of pdpaola.gr, coordinating the internal team, Greek representation and international HQ. The scope brought e-commerce, PR, influencer strategy, retail presence, performance planning and international brand requirements into one launch timeline.
Project led by Marianthi Kreatsoula during her tenure at DayOne Growth Igniters.
Strategic direction of the B2B digital presence, moving from purely technical, product-led communication toward stronger brand positioning. The scope included the content ecosystem, LinkedIn strategy, email marketing and paid communication, with an emphasis on translating complex technical information into clear business value.
Project led by Marianthi Kreatsoula during her tenure at DayOne Growth Igniters.
End-to-end marketing direction across B2B and B2C, connecting demand generation, customer education and conversion. The scope included acquisition strategy, paid communication, brand communication and the evolution of the website as a functional part of the sales ecosystem.
Project led by Marianthi Kreatsoula during her tenure at DayOne Growth Igniters.
Six selected projects, kept concise. Detailed case studies remain off the public site and can be shared privately when appropriate.
Dance and movement are central to my creative development and, increasingly, my professional direction. They shape how I understand presence, connection, rhythm, relationships, and the dynamics of teams and systems.
Dance & movement
A central part of her creative evolution, informing her understanding of relationships and the dynamics within groups and systems.
Photography & visual expression
Photography complements this perspective, shaping how she observes, frames and communicates ideas and experiences.
Art-based & systemic experiences
She is developing experiences for organisations that explore how movement and other artistic practices can support creativity, connection, leadership and meaningful organisational change.
The work, in context
Brand strategy, creative direction and content production. The detailed case-study dossier for the Fullah Sugah and Mirabilia projects is kept private and can be made available on request.
A direct view of professional scope, selected project leadership and the practice now taking shape.
A developing approach to patterns, constraints, opportunities and directions for change.
Brand positioning, integrated marketing, B2B and B2C strategy, communication and digital ecosystems.
Market entry, partnerships, negotiation, e-commerce and demand generation.
Brand identity, creative direction and coherent photography, video and communication systems.
An evolving practice exploring movement, creativity, connection and organisational change.
A business challenge, a brand direction or a conversation about creative and systemic work. Connect with Marianthi or explore Not An Agency.
Contact / request