01
The challenge
Mirabilia Boutique Hotel in Kriopigi, Halkidiki, needed a recognisable hospitality identity beyond rooms, amenities and seasonal offers. The communication had to express not only where a guest would stay, but how the experience would feel. The partnership with Not An Agency began in 2022 and developed into long-term stewardship of the brand’s image and communication.
02
Experience-led positioning
Calm, aesthetics, nature, personal care and small moments shaped the positioning. Content was designed to create a sense of the stay rather than describe what a visitor could already see. Not An Agency owned creative direction and photography and video production, spanning core shoots, seasonal campaigns and everyday digital content.
03
Growth with limited media resources
The approach did not depend on a standing advertising budget or always-on performance campaigns. Consistent organic content was selectively supported by low-budget tactics, including boosted posts and radio-station collaborations or competitions. This was not entirely organic growth: paid support was used deliberately and occasionally.
04
Long-term brand stewardship
The reported account results cover a period beginning in August 2023. They describe visibility, audience activity and link clicks, not booking or revenue attribution. The value of the case is the maintenance of a coherent hospitality identity with limited media resources over a sustained collaboration.
Reported outcomes
- Instagram views
- ≈390K
- From August 2023; end date not specified
- Instagram reach
- ≈136K
- From August 2023; end date not specified
- Instagram profile visits
- ≈26K
- From August 2023; end date not specified
- Instagram link clicks
- ≈24.5K
- From August 2023; end date not specified
- New Instagram followers
- ≈3.8K
- From August 2023; end date not specified
Measurement & scope notes
The source reports approximate cumulative Instagram results from August 2023 to a point described as “today”, without an exact end date. These are historical portfolio figures, not live counters. It also reports account snapshots of about 7.7K Instagram and 3.8K Facebook followers. Selective paid support was used. The portfolio refers to Meta category benchmarks, but does not provide the comparison dataset; no independently verified category ranking is claimed.
Project credits
Ongoing project by Not An Agency since 2022, with full ownership of brand communication, creative direction and content production, as described in the supplied portfolio.
Source: supplied Brand ID & Portfolio. Portfolio-reported results, not an independent audit.