01
The challenge
Polyurethane sits behind many industrial products and applications, but the value of the material is rarely visible to the end user. VIOPOL needed to translate highly technical expertise into understandable business value and establish a relevant presence among professional audiences.
02
Strategic direction
The direction moved from technical, product-led communication towards B2B positioning that made expertise, innovation and application value clearer. LinkedIn was a central channel, connecting industry knowledge, company development, innovation and international presence. The digital presence was designed to reinforce credibility and industry authority, rather than act only as a news feed.
03
Scope & impact
End-to-end strategic ownership covered brand direction, B2B digital strategy, the content ecosystem, email, paid communication and the connection between digital activity and the wider corporate presence. The reported outcomes concern organic LinkedIn community development and impressions against an annual target. They do not establish sales or revenue impact.
Reported outcomes
- Organic LinkedIn community growth
- ≈176%
- Early 2023 through the end of 2024
- 2023 organic impressions above the annual target
- ≈54%
- Organic impressions · 2023
Measurement & scope notes
Community growth is approximate and covers early 2023 to the end of 2024. The impressions result compares 2023 organic impressions with the annual target, not with the previous year. The portfolio describes 2024 impressions as remaining at a similar level. Raw baseline and target totals are not supplied.
Project credits
Project developed by Marianthi Kreatsoula during her tenure at DayOne Growth Igniters, with full strategic ownership of the account.
Source: supplied Brand ID & Portfolio. Portfolio-reported results, not an independent audit.