Professional profile
Business strategy · Marketing & brand leadership · Creative practice
Marianthi Kreatsoula works at the intersection of business strategy, marketing, growth and creative thinking. Her experience spans marketing and brand leadership, positioning, market entry, business development, e-commerce, demand generation and long-term brand development. She is developing an approach to Strategic Business Diagnosis & Transformation, alongside art-based and systemic experiences for organisations.
A developing approach to patterns, constraints, opportunities and directions for change.
Brand positioning, integrated marketing, B2B and B2C strategy, communication and digital ecosystems.
Market entry, partnerships, negotiation, e-commerce and demand generation.
Brand identity, creative direction and coherent photography, video and communication systems.
An evolving practice exploring movement, creativity, connection and organisational change.
Professional profile and selected project record. Not a complete employment-history CV.
DayOne Growth Igniters · Strategic Marketing & Brand Leadership
End-to-end marketing leadership connecting the brand, acquisition and a four-property digital ecosystem.
26.7× Return on ad spend
Corporate-gifting paid lead generation
DayOne Growth Igniters · Market Entry, E-commerce & Omnichannel Launch Leadership
Coordinating an international brand’s Greek market entry, e-commerce and omnichannel launch.
Greek launch
Pre-launch and launch only. Post-launch results outside scope.
Not An Agency · Brand Strategy, Creative Direction & Growth Leadership
Connecting positioning, language, art direction and production into one recognisable fashion identity.
+64.5% Instagram reach · +100% Instagram content interactions
Reported comparison in the portfolio
DayOne Growth Igniters · End-to-End Industrial B2B Marketing & Brand Leadership
An industrial brand’s expertise translated into a more relevant B2B presence.
≈176% Organic LinkedIn community growth · ≈54% 2023 organic impressions above the annual target
Early 2023 through the end of 2024
DayOne Growth Igniters · End-to-End B2B & B2C Marketing & Growth Leadership
Connecting acquisition, customer education and the website into a sales-oriented ecosystem.
22.3× Return on ad spend
Paid activity · 2024 engagement
Not An Agency · Brand Strategy, Creative Direction & Hospitality Content Leadership
Long-term creative stewardship, a consistent hospitality identity and selective low-budget amplification.
≈390K Instagram views · ≈136K Instagram reach
From August 2023; end date not specified
Dance and movement are central to her creative development and, increasingly, her professional direction. They shape how she understands presence, connection, rhythm, relationships, and the dynamics of teams and systems.
She is developing experiences for organisations that explore how movement and other artistic practices can support creativity, connection, leadership and meaningful organisational change.
Source: supplied Brand ID & Portfolio. Portfolio-reported results, not an independent audit. ROAS is not ROI or profit. Fullah Sugah comparison dates and the Mirabilia reporting end date are not specified. Full context and project credits are included in the online case studies.
mk.vauwr.com